Episode 9: Roxanne Homes, Head of Marketing mrpmoney

Loyalty during COVID-19 and beyond: Roxanne Holmes shares a different perspective to serving the mr price’s most loyal credit customers.  In the absence of a traditional loyalty programme, mrpmoney manages their portfolio of customers through focused CRM and the introduction of innovative payment channels to service their customers during lockdown. Focused integration into their well-established ecommerce stores is also key for mrpmoney.